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tDay 26神句神词组

Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周,伊万卡特朗普品牌的首席执行官Abigail Klem表明(今年二月新上任),宝贵的令人向往的,精美的手镯从此以后将会进入主流售线,让人们更容易购买?

It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.

将这次看做自特朗普上台以来发生在伊万卡品牌上的一系列不幸之事,这个看法是让人向往。

In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

尤其是,伊万卡品牌在二手转卖网站上的(比如TgredUP)存量迅速增多,伊万卡特朗普品牌商品在保守性网站上的甩卖量要远远超过沿海地区自由派城市居民的甩卖量。

The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

时尚,配饰尤其是珠宝行业的繁荣是基于能生活水平的品质,就像汽车和房子一样。

By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.

零售文化是,购买品牌货,我们就像购买了相似的高级人士的态度和地位。

Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

许多品牌意识到他们的成功是依赖于和高街销售商的合作,这些合作能让大品牌投向更大的市场。

神词组

1. Show an intense passion for对……的强烈热情

2. Poor sales销量低迷

3. Increased publicity公众曝光增多

4. Give an unfair advantage over other competitors让……对于其他竞争者的有不公平的优势。

5. Permanent injunction永久的限制令

6. Metropolitan, liberal, latte-drinking snowflakes大都市,自由派,拿铁饮品雪花

7. Sales increased/surged销售增多,剧增

8. Just as….so is…

9. pitch themselves at the highest echelons of luxury将他们自己定位为奢侈品的最高等级

10. make them accessible to more ordinary folk让普通大众也能拥有

11. accessible price 平易的价格

12. collaboration with/team-up with:和……的合作

13. Expand one’s entry-level offering 推广他的入门级产品

14. accessible wilderness:

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