Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.
It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.
In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.
The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.
By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.
Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.
1. Show an intense passion for对……的强烈热情
2. Poor sales销量低迷
3. Increased publicity公众曝光增多
4. Give an unfair advantage over other competitors让……对于其他竞争者的有不公平的优势。
5. Permanent injunction永久的限制令
6. Metropolitan, liberal, latte-drinking snowflakes大都市，自由派，拿铁饮品雪花
7. Sales increased/surged销售增多，剧增
8. Just as….so is…
9. pitch themselves at the highest echelons of luxury将他们自己定位为奢侈品的最高等级
10. make them accessible to more ordinary folk让普通大众也能拥有
11. accessible price 平易的价格
12. collaboration with/team-up with:和……的合作
13. Expand one’s entry-level offering 推广他的入门级产品
14. accessible wilderness: