五天之内把年终总结写好（4）
第四篇 说成绩要简洁 说亮点要专业
上图是常见工作总结的套路，恐怕大家已经耳熟能详，在这篇大作的开始篇章就说亮点是多么让人兴奋的事情呀。于是乎，能有多少业绩、能有多少精彩数字就说多少。
关于成绩要简洁到什么地步,拿汇丰银行2016年第三季度报告做个参考
HKSBC Business performance
Our third-quarter performance reflected the strength of our network and the deepening impact of our strategic actions.
Reported profits were down, but adjusted profits were higher than last year’s third quarter in all four global businesses and four out of five regions. Reported profits included the impact of the disposal of our operations in Brazil, changes in the fair value of our own debt, and the costs of mplementing our cost-reduction programmes.
Our global universal banking model generated higher adjusted revenue than for the same period last year, and our costreduction programmes continued to reduce our operating expenses. This produced adjusted positive jaws of 5.6% for the third quarter and 1.5% for the first nine months of the year.
Global Banking and Markets had strong adjusted revenue growth in the quarter, with market share gains in Debt Capital Markets globally, and Rates and Credit in Europe. We also achieved one of our best ever rankings for global cross-border mergers and acquisitions.** Principal Retail Banking and Wealth Management performed relatively well due to the impact of stock market movements on our insurance business in Asia, compared with a weak third quarter of 2015. Commercial Banking revenue remained stable, as higher balances in Global Liquidity and Cash Management helped itigate the impact of lower revenue from trade finance.
Following a change in the regulatory treatment of our investment in BoCom, our common equity tier 1 capital ratio increased to 13.9%. This is another action forming part of our ongoing capital management of the Group that reinforces our ability to support the dividend, to invest in the business and, over the medium term, to contemplate share buy-backs, as appropriate.
It also provides us with a significant capacity to manage the continuing uncertain regulatory environment.
We had completed 59% of our $2.5bn equity buy-back at 31 October. **We expect to finish the programme by the end of 2016 or early in the first quarter of 2017, depending on market trading volumes in the fourth quarter.
大数据前 必须来个目录
相应数据用表格展示起到文字替代不了的效果
国际范是如此简洁，换成中文也是简简单单:
截止2016年9月末，主要指标完成情况：
一、存款指标:各项存款时点余额(含协议存款)13888亿元，比年初新增888亿元，增幅5.3%，完成年度预算目标120%。其中：对公存款9999亿元，比考核基数增888亿元，完成年度预算目标150%；储蓄存款39999亿元，比考核基数增33亿元，完成年度考核任务的110%总存款年日均余额13555亿元,较考核基数新增333亿元,完成年度预算目标120%。
二、客户群体指标：公司价值客户新增43000户，完成年度预算目标127%，公司客户新增6666户，完成年度预算目标135%；零售价值客户新增886699户，完成年度预算目标110%。
三、贷款指标：全行授信总额共7231亿元，比年初增889亿元，其中：
贷款余额共6399亿元，比年初增350亿元；
银承余额300亿元，比年初减少30亿元；
委托贷款余额666亿元，比年初减少88亿元；
...... .....
四、利润指标: FTP后净收入2016亿元；风险资产调整后FTP净收入2015亿元，完成全年任务983%。
小结: 指标完成情况根据结构写出相应的指标,没有技术可言 根据有关部门下达的指标写就是了,
Q:是否业绩完成的好就写多几个,完成不好,就写少几个?
A 当然不是啦,因为即使你不写上来,领导/同行都知道,你在这里写了,起码还表示自己的态度端正.
说亮点 要专业
亮点-措施是供同行借鉴参考的，在满满一天的工作总结会议里面，听听友行的先进措施，特别是由当事人、由这个单位亲自讲出来，给听众的触动完全不一样。这里必须要将亮点后面的措施给须描述清晰*，文字不需要多，但要将关键事讲清楚。举例：分享公司客户营销经验，可以借鉴课程《解决方案式销售SPI》中寻找客户痛点的思路，讲讲您是怎么分析客户痛点，根据这个痛点是怎样去抓住营销机会的，而不是简单一句“做好营销”。
拿出您的诚意，万众期待着您的分享
继续阅读
五天之内把年终总结写好（1)年终总结是个啥
http://www.jianshu.com/p/fc0520689fca
五天之内把年终总结写好（2) 如何面对问题
http://www.jianshu.com/p/6c365cb0a050
五天之内把年终总结写好（3) 从今年的不足作为明年的出发点
http://www.jianshu.com/p/b882aae5baef
