文章系列一 传送门：https://www.jianshu.com/p/d428912147c8
本文旨在帮助所有被iOS审核失败困扰的产品狗、程序猿们
在收到苹果客服MM的电话，得知只要我们对界面做出全量修改就可以再次上架，于是开始了第三轮的全量设计图修改...
这次的修改力度可以说是“空前绝后、惨绝人寰” （手动狗头），历经10天左右的加班开发 大家再一次信心满满的提交了审核，并附上小作文一篇进行产品定位说明、与竞品差异化说明、修改范围说明等，并表明我们会完全配合苹果的各项规则，我们很乖。。。
这次很快又是12小时内进审，1个半小时后出了结果：
Guideline 4.3 - Design
We still noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of the App Store Review Guidelines.
- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.
看到这封邮件后。。。犹如晴天霹雳。。。FU*K！ 全量修改，改的亲妈都不认识了，审核人员电话里也说了可以重新上，但。真的是欲哭无泪啊。。
所以我们分析，凡是进入4.3通道的包，后续的审核人员会深度参考前一次被拒的原因。想要救回来确实比较困难（后续事件证明不仅是4.3，任何被拒条款都会是后续审核参考的重要依据！所以每次被拒后再提审，一定要进行修改的文字说明，方便审核人员快速get到问题已经修复！）
冷静下来后，我们又对整个审核过程进行了复盘。总结出几个点：
1、提包账号是没有问题的
2、代码机审通过3次，并且苹果是认可的，电话沟通指出是界面相似
3、单纯修改UI是很难救回4.3的
虽然苹果很恶心，但是也不能就此放弃啊。于是开始了新一轮的头脑风暴。。。。。先上个预告~~~
