Rework Brief

Ignore the real world.
Learning from mistakes is overrated.
Planning is guessing.
Why grow?
Enough with "entrepreneurs".
Make a dent in the universe.
Scratch your own itch.
Start making something.
No time is no excuse.
Draw a line in the sand.
Mission statement impossible.
Outside money is plan Z.
You need less than you think.
Start a business, not a startup.
Building to flip is building to flop.
Less mass.
Embrace constraints.
Build half a product, not a half-assed product.
Start at the epicenter.
Ignore the details early on.
Making the call is making progress.
Be a curator.
Throw less at the problem.
Focus on what won't change.
Tone in our fingers.
Sell your by-products.
Launch now.
Illusions of agreement.
Reason to quit.
Interruption is the enemy of productivity.
Meeting are toxic.
Good enough is fine.
Quick wins.
Don't be a hero.
Go to sleep.
Your estimates suck.
Long list don't get done.
Make tiny decisions.
Don't copy.
Decommoditize your product.
Pick a fight.
Underdo your competition.
Who cares what they are doing?
Say no by default.
Let your customers outgrow you.
Don't confuse enthusiasm with priority.
Be at-home good.
Don't write it down.
Welcome obscurity.
Build an audience.
Out-teach your competition.
Emulate chefs.
Go behind the scenes.
Nobody likes plastic flowers.
Press releases are spam.
Forget about the Wall Street Journal.
Drug dealers get it right.
Marketing is not a department.
The myth of the overnight sensation.
Do it yourself first.
Hire when it hurts.
Pass on great people.
Strangers at a cocktail party.
Resumes are ridiculous
Years of irrelevance.
Forget about formal education.
Everybody works.
Hire managers of one.
Hire great writers.
The best are everywhere.
Test-drive employees.
Own your bad news.
Speed changes everything.
How to say you are sorry.
Put everyone on the front lines.
Take a deep breath.
You don't create a culture.
Decisions are temporary.
Skip the rock stars.
They are not thirteen.
Send people home at 5.
Don't scar on the first cut.
Sound like you.
Four-letter words.
ASAP is poison.