1、Guideline 4.3 - Design

We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

说明：首先这是我们自己的app，并没有抄袭被人的，出现这个问题的原因是之前我们用个人开发者账号提交app，由于某些原因，另外申请了一个企业开发者账号重新提交。app没有上线，因此无法转移。

解决方法：把个人开发者账号上提交的那个app，删除构建版本，并移除app，重新提交就可以了。下面是在苹果解决中心与审核团队的沟通。

我：Hello, we have learned about the problem of 4.3 and dealt with it accordingly. Since we have submitted the same app with a developer account before, but it has not been approved, we have removed it. Now we've applied for a new developer account to review the app, and we've been receiving 4.3 reasons for rejection. If you have a better solution, please call me, thank you.

苹果审核团队：Thank you for providing this information. The 4.3 issue has been resolved.

2、Guideline 3.1.1 - Business - Payments - In-App Purchase

We noticed that your in-app purchase product is set to an incorrect product type.
The 会员 in-app purchase products are set to Consumable.

说明：app中有购买会员需要用到苹果内购，创建内购项目时我创建的是消耗型。

解决方法：由于内购项目创建后就无法更改项目类型，需要重新创建一个内购项目，选择类型为非自动续期订阅。

3、Guideline 3.1.1 - Payments - Payments - In-App Purchase

We noticed that your in-app purchase product is set to an incorrect product type.
课程 is set to consumable .

说明：和上面一样，创建内购项目时选错了类型。苹果推荐用non-consumable类型，并不适合我们的应用场景，难道要每个课程都要创建一个内购项目？

解决方法：只能通过虚拟币充值的方式来购买课程了。貌似虚拟币仅iOS平台可用。

4、Guideline 3.1.1 - Business - Payments - In-App Purchase

Your app unlocks or enables additional functionality with mechanisms such as promo codes, data transfer codes, license keys, augmented reality markers, or QR codes, which is not appropriate for the App Store.

说明：您的应用程序通过促销码、数据传输码、许可证密钥、增强现实标记或二维码等机制解锁或启用其他功能，这些机制不适用于应用程序商店。通过苹果给的截图可以看到是因为我们在内购时可以选择积分抵扣一部分，苹果不允许这样。

解决方法：改为虚拟币支付，看会不会被拒。

5、Guideline 3.1.2 - Business - Payments - Subscriptions

Your app provides a content subscription that is less than the required 7-day minimum.

说明：我们的会员设置3天，但苹果规定订阅期必须持续至少七天。

解决方法：改为7天

6、Guideline 1.1.6 - Safety - Objectionable Content

We noticed that your app’s in-app purchase products are mislabeled as Apple Pay, which could confuse and mislead users.

说明：在订单页有一个选择支付方式的选项，这个支付方式会误导用户认为是Apple Pay。

解决方法：通过观看其他app的内购，涉及到内购时并没有选择支付方式的选项。因此在iOS端我们去掉了选择支付方式这一功能。苹果规定，适用范围内的虚拟商品或服务，必须使用IAP购买支付，不允许使用支付宝、微信支付等其它支付方式（包括Apple Pay），也不允许以任何方式（包括跳出App、提示文案等）引导用户通过应用外部渠道购买。

7、Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable

We noticed that your app incentivizes referrals in order to sign up new users. While rewarding the invitation sender with points or other digital content is acceptable, the person receiving the invitation should not receive any rewards for downloading or registering an account to use your app.
Incentivizing downloads has a direct influence on the App Store user reviews or chart ranking.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

说明：苹果规定虽然可以使用积分或其他数字内容奖励邀请发件人，但收到邀请的人不应因下载或注册帐户使用您的应用程序而获得任何奖励。激励下载对应用商店用户评论或图表排名有直接影响。这种情况会使下次审核变慢。

解决办法：去掉新用户奖励，但邀请人有奖励。

8、Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage

We noticed that your app requires users to register with personal information to purchase non account-based in-app purchase products, which does not comply with the App Store Review Guidelines.
Apps cannot require user registration prior to allowing access to app content and features that are not associated specifically to the user.
Next Steps
User registration that requires the sharing of personal information must be optional or tied to account-specific functionality.
To resolve this issue, please make it clear to the user that registering will enable them to access the content from any of their iOS devices and provide them a way to register at any time, if they wish to later extend access to additional iOS devices.
Please note that although guideline 3.1.2 of the App Store Review Guidelines requires an app to make subscription content available to all the iOS devices owned by a single user, it is not appropriate to force user registration to meet this requirement; such user registration must be made optional.

说明：我们注意到，您的应用程序要求用户注册个人信息以购买非基于帐户的应用程序内购买产品，这不符合应用程序商店审查指南。
在允许访问与用户无关的应用内容和功能之前，应用程序不能要求用户注册。
下一步
需要共享个人信息的用户注册必须是可选的，或者与特定于帐户的功能相关联。
要解决此问题，请向用户明确，注册将使他们能够从任何iOS设备访问内容，并为他们提供随时注册的方式（如果他们希望以后扩展对其他iOS设备的访问）。
请注意，尽管[应用商店审查指南]（https://developer.apple.com/app store/review/guidelines/）中的指南3.1.2要求应用程序将订阅内容提供给单个用户拥有的所有iOS设备，但强制用户注册不适合满足他的要求；这种用户注册必须是可选的。

解决办法：苹果内购规定内购项目不能强制要求用户登录，参考其他app，都有一个游客登录的模式，因此我们也添加了游客登录。

9、Guideline 3.0 - Business

We began the review of your app, but we are not able to continue because we need additional information about your app.
Please reply to this message in Resolution Center to confirm that $109.99 is the intended price of your in-app purchase product, 698个学习币.
If you have additional information about your app, please include it in your response as well. Once we receive your confirmation, we will continue with the review of your app.

说明：请在解决中心回复此消息，确认109.99美元是您的应用内购买产品698个学习货币的预期价格。苹果需要你确认一个内购产品价格。

结局办法：回复确认消息