字数 1239阅读 515

今日凌晨,苹果官方给App Store的应用开发者发了一封邮件,一颗重磅炸弹突然在界内炸开。9月7日,万众瞩目的iPhone7发布会将在美国时间早上10点(北京时间9月8日凌晨一点)全球直播。

与此同时,之前的测试版本iOS10也将正式上线。其实之前就有业内权威做出过预测,新机新系统的上线势必会对应用商店产生影响,苹果可能会改变程序算法,可能会增加新的审核条例,可能通过上线其他内置应用打破原有的App Store规则。之前我们已知的就是苹果应用商店已经筹划加入苹果竞价广告,App的排名将会受到更多因素的影响。








苹果在给开发人员的电子邮件中以Quality Apps为标题,对其质量给出了更高的要求。同时也表示,上述清理废弃软件的行动不会进行回溯,即如果苹果用户过去已经下载了这些软件,并且仍在使用,将来即使苹果撤架后仍然可以继续使用。


第二个大标题,Shorter App Names. 9月7日之后上架或者更新的应用,其应用名称不得超过五十个字符。





Dear Developer,

We love helping customers discover innovative, useful, and exciting apps on the App Store. With more than 2 million apps available and around 100,000 new and updated apps submitted each week, there’s something for everyone. To make it easier for customers to find great apps that fit their needs, we’re implementing two suggestions from the developer community starting September 7, 2016.

Quality Apps

Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.

Shorter App Names

Search is one of the most frequently used methods for customers to discover and download apps from the App Store. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. These long names are not fully displayed on the App Store and provide no user value. App names you submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters. You can learn more about creating effective app names, as well as icons, keywords, screenshots, and descriptions, by reading the App Store Product Page.

Learn more about App Store improvements. If you have any questions, contact us