原文 Jon Yablonski 看原文点这里
翻译 ³姐本尊 2019-04-19
Aesthetic Usability Effect
1. Users often perceive aesthetically pleasing design as design that’s more usable.
用户会觉得漂亮的设计更加可用。
Doherty Threshold
2. Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.
当一台计算机和它的用户以低于400毫秒的速度进行交互的时候，双方就不必互相等待，此时，生产率就会大大提升。
Fitts's Law
3. The time to acquire a target is a function of the distance to and size of the target.
到达目标所需的时间取决于到达目标的距离和目标的大小。
Hick's Law
4. The time it takes to make a decision increases with the number and complexity of choices.
选项多，内容复杂，你做决定所需的时间就越长。
Jakob's Law
5. Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
用户花费很多时间在其他网站上，他们更希望你的网站会和他们熟悉的网站一样，有相同的模式。
Law of Common Region
6. Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary.
如果几个元素共享一个清晰的边界，那么从视觉认知上，他们更容易被划分为一组。
Law of Pragnanz
7. People will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us.
因为理解需要消耗大量的认知工作，所以人们会简化复杂的图像，用最简单的形式去理解它。
Law of Proximity
8. Objects that are near, or proximate to each other, tend to be grouped together.
临近的事物更容易被分为一个组。
Law of Similiarity
9. The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.
人眼倾向于把一个设计中的相似元素看成一张图片、形状或分组，即使这些元素是分散的。
Law of Uniform Connectedness
10. Elements that are visually connected are perceived as more related than elements with no connection.
在视觉上有关联的元素看起来会更加相关。
Miller's Law
11. The average person can only keep 7 (plus or minus 2) items in their working memory.
人们平均的短时记忆只能容纳7个（±2）条目。
Occam's Razor
12. Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected.
在预期相同的假设中，我们应当选择条件内容最少的假设。
Pareto Principle
13. The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.
Pareto原理指出，对于大多数事件，80%的影响来源于20%的因素。
Parkinson's Law
14. Any task will inflate until all of the available time is spent.
任何一件事都可以膨胀到花费掉你所有的时间。
Postel's Law
15. Be liberal in what you accept, and conservative in what you send.
保持自由开放的心态去接受，保持谨慎保守的心态去输出。
Serial Position Effect
16. Users have a propensity to best remember the first and last items in a series.
用户更加倾向于记住一个系列中的第一个和最后一个项目。
Tesler's Law
17. Tesler's Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced.
Tesler法则（也被称为复杂性守恒定律）指出，任何一个系统都有一定程度的复杂性是不降低的。
Von Restorff Effect
18. The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
Von Restorff效应（也被称为隔离效应）说明，当存在多个互相相似的物体时，最特别的那个最容易被记住。
Zeigarnik Effect
19. People remember uncompleted or interrupted tasks better than completed tasks.
相比于已完成的任务，人们更会记住未完成的任务或被打断的任务。
