译自《Powerful attitudes》/《态度的力量》

作者Michael Murphy

Chapter 16


What Do You Love About Life?


Do what you love; the money will follow.


Marsha Sinetar


One of the greatest stories of following what you love is the story of  Milton  Hershey. Milton loved chocolate. Who doesn’t? The food  products  that bear Milton S. Hershey's name represent an ongoingdedicationtoqualityandvalue—acommitment established by Hershey Foods’unique founder.


In  the  early  1900s,  Milton  Hershey  made  one  of  the  great American fortunes through dogged persistence and the courage to pursue  a  dream.  Though  he  was  modest  and  unassuming  in appearance,Mr.Hersheywasashrewdanddetermined businessman. He had a genius for timing and an instinctive ability to choose loyal and able people to help him.


The early years of Milton Hershey instilled in him the value of hard work. He was born on September 13, 1857, in a farmhouse near the Central Pennsylvania village of Derry Church. He was a descendant  of   people  who  had  come  to  Pennsylvania  from Switzerland and Germany in the 1700s. Raised as a Mennonite, he attended school only through to the fourth grade before his father, Henry Hershey, put him to work as a printer’s apprentice in Gap, Pennsylvania.


It soon became apparent his talents did not lie in printing, he went on to become an apprentice to a Lancaster candy-maker. In 1876 atthe age of 18, he opened his own candy shop in Philadelphia. The business   failed  after  six  years.  The  next  stop  was  Denver, Colorado,   where   he   accepted   a   job   with   a   local   caramel manufacturer.  There,  he  learned  that  superior  results  could  be achieved  when  fresh  milk  was   used  in  the  caramel-making process.


Mr. Hershey moved on to Chicago in 1883, then to New Orleans and  later  to  New  York  City—attempting  to  establish  his  own candy business in each location. He returned to Lancaster, in 1886, where, after raising the  necessary capital, he began the business which established his reputation as a candy-maker—the Lancaster Caramel Company.


Knowledge and Foresight


Mr. Hershey became fascinated with German chocolate-making machinery on exhibit at the Chicago International Exposition in1893. He bought the equipment for his Lancaster plant and soon began producing his own chocolate coatings for caramels.


In early 1894, the Hershey Chocolate Company was born as a subsidiary  of  his  Lancaster  caramel  business.  In  addition  to chocolate  coatings,  Mr.  Hershey  made  breakfast  cocoa,  sweet chocolate, and baking chocolate.


In 1900, Mr. Hershey sold the Lancaster Caramel Company for $1 million.   However,   he   retained   the   chocolate   manufacturing equipment and the  rights to manufacture chocolate, believing a large market existed for affordable confections that could be mass produced. He proceeded to prove his case.


He  returned  to  his  birthplace,  Derry  Church,  and  located  his chocolate manufacturing operation in the heart of Pennsylvania’s dairy country.  There  he could obtain the large supplies of fresh milk needed to make fine milk chocolate.


In 1903, with the money he received for his caramel business, he began   to   build  what  is  now  the  world’s  largest  chocolate manufacturing plant. It opened in 1905, and Mr. Hershey’s great contribution to the American food industry had begun—the mass production of milk  chocolate.  Milton Hershey’s employees were

manufacturingandsellingproductswhichwouldbecomeAmerican traditions.


The chocolate business continued to thrive under Mr. Hershey’s guidance, as did the community he established around it. A bank, department store,  school, park, churches, golf courses, zoo, and even a trolley system (to  bring in workers from nearby towns) were all built in rapid succession.  Although the town was well established by its 10th anniversary in 1913, Mr. Hershey started a second building boom in the 1930s. During the  Depression, he kept  men  at  work  constructing  a  grand  hotel,  a   community building,  a  sports  arena,  and  a  new  office  building  for   the chocolate factory.


Mr. Hershey’s belief that an individual is morally obligated to share  the  fruits  of  success  with  others  resulted  in  significant contributions  to  society.  Together  with  his  wife,  Catherine,  he established the most  prominent of his philanthropic endeavors—the  Hershey  Industrial  School—in  1909.  It  is  now  called  the Milton Hershey School. Saddened because they had no children of their own, the Hersheys were anxious to put their growing fortune to good use.


Today, the 10,000-acre school houses and provides education for nearly  1,100  children  whose  family lives  have  been  disrupted. Through  the  Hershey  Trust  Company,  the  School  owns  31.4 percent of Hershey  Foods’Common Stock classes outstanding, controls 76 percent of the  corporation’s voting shares, and is a direct beneficiary of Hershey Foods’success. In addition, Hershey Trust  Company  owns  100  percent  of  the   stock  of  Hershey Entertainment and Resort Company, another firm developed from several smaller businesses established by Milton Hershey.


A man of principle, Mr. Hershey was a“doer”" not a philosopher. He never wrote and seldom spoke about his beliefs. Nevertheless, he obviously thought a lot about such matters as success and the value  and  purpose   of   money.  Throughout  his  life,  he  was committed to the highest  standards of quality, honesty, fairness, and integrity. His imagination and  drive, his ceaseless labor and his care and concern for others were an  inspiration to all who worked with him.


Milton Hershey was the rarest of men—both a dreamer and a builder. He had the genius to develop his chocolate business in the right place at the  right time. His personal convictions about the obligations of wealth and the quality of life in the town he founded have made the company, community, and school a living legacy.


Milton Hershey did what he loved to do. He discovered his passion and  pursued it relentlessly. Think about him again. How many people would  warmly accept you and embrace you if you told them that you were going into the business of making chocolate? Wouldn’t most people consider you insane?


A golden key to long-term happiness in whatever you do in your life is,“You must love it enough to possess a passion for doing it.”Milton Hershey loved chocolate. I know...you love chocolate too. But Milton Hershey loved it so much that he created a dynasty that reached farther than most could dream. He affected people’s lives and  made an impact that  has changed,  not  just Derry Church, Pennsylvania, but the whole world.


Do what you love to do. Don’t just go and do something for the money. Do it because you feel passionate about it. Then and only then can true success and happiness fill your life.