The rapper, producer and designer also created custom award statuettes for each winner.
The 2018 Pornhub Awards took place last night in Los Angeles and Kanye West was there, not as a guest but as the creative director for the inaugural show.
Kanye West took his creative prowess and applied it to the 2018 Pornhub Awards, which he served as creative director of the show.
The Pornhub Awards was live streamed on the adult website and awards were given out to the biggest names in the industry. Teyana Taylor opened the show and performed WTP and West joined her onstage to perform Hurry.
Pornhub Awards creative director Kanye West unveiled his Yeezy t-shirt collection which features artistic representations of the 2018 Pornhub Award winners Mia Malkova, Riley Reid, Lena Paul, Abella Danger, and Kendra Sunderland The long-sleeve T-shirts are available online at the Yeezy Supply shop. West also posted images of his Pornhub x YEEZY collaboration to Twitter early Friday morning.
During the show, West had several adult film stars on stage wearing Yeezy apparel while other adult film stars worked the red carpet wearing Yeezy.
Kanye West drops new music
at 2018 Pornhub Awards
Aside from dropping Pornhub-themed merchandise, designing costumes for adult stars, and releasing new music, the rapper, producer fashion designer was also responsible for designing the “alien sex toy” statuettes for each winner.
Kanye West and Pornhub:
But why though?
Kanye West expressed his affinity for Pornhub during an interview on the Jimmy Kimmel Show. Kimmel asked West if having daughters changed his attitude toward women and the rapper, producer and fashion designer simply replied, “Nah I still look at Pornhub.” The adult entertainment website was so thrilled with the endorsement, they gave him a lifetime membership.
Soon after his appearance, a source told Page Six that a deal was being negotiated for West to become the creative director of the 2018 Pornhub Award show.
While it’s not clear if it was all planned from the beginning, it appears that Mr. West seized the opportunity to leave his mark on another area of the entertainment industry. We have to wait and see if he has anything in store for Yeezy Season 7 during New York Fashion Week.